Borderless Live
Concert Production & Promotion | Contract Negotiation | A&R | Fundraising
Having taught myself to play the guitar, bass, and drums, I was yearning for opportunities to perform songs I like with a live band. Yet, I struggled to find those opportunities. Coming to USC, I realized I was not alone. While there are many other talented musicians ready to hit the stage, the stage is only available for students majoring in Popular Music. It was when I discovered creSCendo where I got to work with similarly-aspirated peers and build a professional stage for all music lovers.
The End-of-Semester Performance (ESP) was created for creSCendo members to shine on a stage like that. As an 80+ people club instead of a standalone band, creSCendo allows members to team up with anyone else for any song. As President, I built a team to face the tremendous challenge of fitting 20+ acts, each with a unique lineup, into the given 150-minute time frame, while managing the logistics for soundcheck and set changes. It was the highest number of acts and performers the venue has ever hosted at a single event, yet we ensured a smooth run-of-show with tight turnarounds.
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22 acts, each with a unique lineup backed by industry-standard sound and lighting design
50+ performers playing over 12 types of instruments
A setlist featuring diverse genres and multiple languages
Over 200 attendees
